Best Guide To Start Affiliate Marketing In Nigeria 2020

Welcome to InfoLeading Blog, where quality information is shared. If you landed on this page, I beleieve you are looking for an ultimate guide on how to start affiliate marketing in Nigeria? If so, then this awesome content here would probably give you a head start.

A lot of people make money online each and everyday genuinely. In this very post, am going to share with you the top best affiliate marketing programs in Nigeria and everything you should know about affiliate marketing.

You’ll learn how to make money from your comfort zone as an affiliate marketer. Affiliate marketing is one of the best and most profitable online businesses anyone can do with no capital.

Although there are other profitable online businesses in Nigeria, affiliate marketing holds more power than all. It is 100% possible to make it huge from various affiliate marketing programs in Nigeria.

As an affiliate marketer, you don’t need to own your products, inventory, stocks, stores etc. All this is taken care of by the affiliate companies you are affiliated to.

The affiliate companies are the ones that take care of the cost of the business which includes designing, producing and shipping of their products.

All you need to do is just to promote their products by referring new customers. You can do this by finding a way to convince and influence people to buy the companies products through your own affiliate links.

If you are good at persuading people and critically influence their decisions, then affiliate marketing is a sure way for you to make money online

I know this sounds very interesting but you have to do a lot of work for something to happen. All you need to do is to find a way to get customers for the affiliate companies and ensure sales are completed through your leads.

Read Also: How to Make Money Blogging

I will teach you in this very article the complete step by step guide on how to start affiliate marketing and earn huge amount of commissions from top affiliate companies in Nigeria.

If you practice what you learn from this article, you could bang your first millions in less than 5 months.

But this will only work once you put in efforts to succeed in the affiliate marketing business.

So basically, I will show you in this guide the top best affiliate marketing programs in Nigeria and what is required to earn commissions from the products you market.

Let’s dive straight into it, shall we?

But before we go into more details, I would like to answer top questions people ask on this very topic. Questions like what is affiliate marketing? How affiliate marketing programs works? How to start affiliate marketing in Nigeria? How profitable is Affiliate marketing in Nigeria? How do I become an affiliate marketer? And how much can I make online as an affiliate marketer?

What is Affiliate Marketing?

According to the English Dictionary, affiliate marketing can be defined as a specialized form of marketing where an advertiser seeks to advertise or sell products or services through an affiliate network.

Let me explain this a little further…

Affiliate marketing is a marketing strategy that involves promoting of products or services of another person or affiliate companies and in return you get paid (known as commission) when someone purchases the product through your affiliate link.

Video Tutorial To Start Affiliate Marketing

However, affiliate marketing is an amazing marketing strategy that allows you to promote and market products especially e-commerce businesses and earn commissions. I will write another post about e-commerce business and how to start one.

Read Also: Best 10 Online Business For Students

In Nigeria, we have affiliate marketing programs like jumia, konga etc while Amazon, eBay and so on are from other countries like United States of America. These are some of the best affiliate companies you will start working with if you are interested in affiliate marketing.

Once you get their approval and become affiliated to any of them, you’ll earn more affiliate commissions if you make sales of their various products and services online.

How Affiliate Marketing Works?

Affiliate marketing in Nigeria


You need to know that before you start making money from affiliate marketing, you must work hard.

However, let me use the image above to explain in more details how affiliate marketing works:

  1. Promotion of affiliate products online
  2. Customers finds and click on affiliate your product links
  3. Customer purchases products
  4. You earn commissions

1. Promotion of affiliate products online

After signing up for any affiliate program of your choice and you get approved, you must endeavor to put in efforts in promoting their products.

Note: Affiliate marketing is not a get rich quick scheme. It is an online business which can turn out to become a passive income.

If you happen to know any affiliate marketer who tells you he makes certain figures monthly, try to ask him how he does it.

And his or her answer won’t be any different from this;

You have to sow before you reap.

In affiliate marketing, “the time you are sowing” is when you are working hard to attract audience for the companies and “time for reaping” is when the companies reward you with commissions for completion of sales.

If you are looking for a faster way to make money online than this, then this article is of no help to you. This is because nothing on this website guarantees making money online without working for it.

But if you are determined to work and earn your money, then we can actually help you with that.

You too can sign up today and become an affiliate marketer with any of the best affliate marketing programs in Nigeria. And you have to make sure the affiliate marketing program you opt into suits your niche.

Then after that, you can start promoting their produts.

2. Customers finds and click on your affiliate product links

Customers can find your affiliate links through your marketing platforms such as website or social media.

For instance; assuming you are promoting a phone gadget from Jumia or Konga on your facebook page and any of your page audience who needs the product can become a customer.

All you need to do is to write and publish a convincing content to buy the phone gadgets on your page.

You May Also Like: How To Become A Millionaire From Nothing

Then those who find the article compelling and in need of the phone gadget you are promoting and finally click on the affiliate links thereof, would be redirected to Jumia or Konga. But the action doesn’t end there.

For the affiliate companies to attribute sales the right people, every merchant has a unique link that looks like this “”. When a visitor/customer clicks on that link either from your blog/website or social media, a cookie is stored on their device.

What an affiliate cookie does;

a. This helps the company to attribute the sale back to the right affiliate marketer and

b. Affiliate cookies also has an expiration date, this means that people may not purchase a product immediately by clicking on your affiliate link.

For instance, if a customer visits your blog and reads your article on the “cheapest phones in Nigeria” and clicks on your unique affiliate link that leads to your affiliated company (Jumia’s website) but due to certain reason(s) couldn’t purchase the item immediately.

Then maybe the next day, they just go straight to Jumia’s URL on their browser to purchase the cheapest phone and also maybe other products as well.

Guess what! Do you know that both sales commissions would be yours even though you didn’t promote the latter.

This is because your affiliate program cookie was automatically stored on their device when they first clicked your link.

And jumia’s cookie lasts for about 14-15 days before expiry, you’ll still get commissions for both products.

3. Customer purchases products

As your customer has landed on Jumia or Konga and finally purchases the phone gadget, Jumia and Konga is an e-Commerce website where goods and services are being sold at a much cheaper rate.

And each and every customer you direct to Jumia will receive his or her purchased product at his or her doorstep.

4. You earn commissions

Each affiliate company offer it’s own affiliate commissions at different rates. Like Jumia is about 11% commission.

The more customers you bring to Jumia and they complete a purchase, the more you earn commissions. Assuming a customer buys a product through your affiliate link 10 times, your commission will be 10 times the actual rate.

If you generate 100 customers as an affiliate marketer, you’ll earn your commissions in hundred folds.

How much can you make as an Affiliate marketer?

There exists no limit to how much you can make as an affiliate marketer because you can promote products for different affiliate companies and get commissions from them.

Although in reality, it is quite challenging to make your first sale and earn commission.

For example, Mr. Paschal Okafor the owner of Naija Tech Guide a technology blog made millions of Affiliate commissions from Konga, but he promotes other products as well on his blog.

Awesome right? But you should know that he is a seasoned affiliate marketer and has had his blog for a very long time. So you can see that earning online doesn’t come cheap, you have to put in your time, dedication, and hard work in other to be successful.

Alright, I have equipped you with the basics of what affiliate marketing is all about. So now let’s dive into the step by step guide to learn how to start affiliate marketing in Nigeria.

Steps on how to Start Affiliate Marketing in Nigeria

Learning how to start affiliate marketing in Nigeria can be as easy as you may have thought.

Affiliate marketing in Nigeria is done the same way in other parts of the world just a little difference in affiliate marketing programs.

If the geographical location you are targeting is not favorable for you, you can target another location without going anywhere because this is an online business.

Below are the seven (7) basic steps to start affiliate marketing in Nigeria. I will explain each of these steps to help you learn how to start affiliate marketing in nigeria yourself.

  1. Choosing a platform where you can use your affiliate link(s).
  2. Deciding on a niche.
  3. Choose the best affiliate marketing programs to join.
  4. Create quality content.
  5. Drive traffic to your affiliate links.
  6. Getting clicks.
  7. Convert clicks to sale.

Step 1: Choosing a platform where you can use your affiliate link(s)

First and fore most let me start by explaining platforms where you can promote your affiliate link(s). Your affiliate marketing programs links can be promoted on any platform such as Facebook, Instagram, Twitter or Telegram. But in other to be consistent and grow your own audience faster, I would advise you to use either a blog or a YouTube Channel.

Creating a blog doesn’t require much money or investment to set up, you will need to pay for your domain name and hosting. But for a YouTube Channel it is totally free, all you need is to open a Gmail account and create a YouTube Channel.

But if you don’t have enough money for hosting you can buy a domain name from Godaddy with about N3,500 for a year and go over to blogger and create a top level website. There is no payment or charge for blogs hosted on blogger. In fact hosting in blogger is free because it is owned by Google.


However, from my experience and quality research, I noticed that a blog gets more clicks than a YouTube Channel. So therefore in this guide to start affiliate marketing in Nigeria, I will focus more on using your affiliate marketing programs links on a blog.

Step 2: Deciding on a Niche

You niche is very important because it determines what type of affiliate program you have to sign up for. Remember, you’re choosing a niche and not an industry.

Your niche will determine also what affiliate marketing services to focus your attention on and what your business would be known for.

Therefore, it is best to choose a topic that focuses on a specific/particular category. And as you cover this category and build audience/traffic to these pages, then you can start expanding to other related pages.

If you are into sports or fashion, you should channel it down to be specific either footall, basket or men’s fashion, women’s fashion. That is what a niche is all about.

For instance, consider the topic “Phones”. As we do know, there are various brands of phones ranging from iPhone, Samsung, Tecno, Nokia, Infinix, Oppo, etc.

Therefore, choosing a niche in this case means selecting a particular brand like Samsung (Android Phone) or iPhone (IOS phone) to promote.

Assuming you are looking for “Android phones” and you come across two different websites where one comprises of all categories of phones and the other one comprises basically android phones.

Which one will you choose?

The android focused phone website has the best opportunity and authority to give the best and in-depth information about android phones that the other one that lacks that focus.

I know you will choose the website that focuses more on the android phones since you can get assorted and more reliable updates that you need.

That is how customers think, so you should also raeson like thenand create a niche website instead of scattered niche ideas. Channeling your niche down to a particular category will make visitors in need of the products you promote to trust you.

Benefits of focusing on a Niche

Focusing on a particular niche is quite beneficial for your affiliate marketing business. Below are some of the benefits:

  • It helps customers identify your business from the crowd.
  • It gives and maintains a marketer to customer relationship.
  • This also helps to establish quality authority in your niche category.
  • Helps to find the best affiliate marketing programs that supports your niche.

A niche will help you keep focus and be on track whenever you deviate from your trade mark.

How to identify a profitable niche?

You have to know that it is not all niches that are profitable for affiliate marketing.

The profitability of a niche is dependent on the amount people that are interested on that niche. You won’t know that unless you start.


To avoid toiling and working hard in vain, you can assess your competitors leading articles and see what content has more engagement.

If most of their contents aren’t getting enough traffic, shares, likes and comments, it simply shows that niche isn’t profitable.

This is one of the major reasons why some websites don’t succeed in generating income. But mind you that the problem is not the website rather it is the niche.

In conclusion, focusing on a particular niche and topic will help you build a more focused audience. And also you would rank higher on search engines like Google or Bing.

You Might Also Like: Profitable Small Business Ideas For Teachers

Step 3: Choose the best Affiliate Marketing Programs to join

There are many affiliate marketing programs you can join in Nigeria and start earning money online. Like I said earlier am going you give you a list of the top 10 high-paying affiliate programs you can join.

But you should mind joining affiliate programs that are relevant to your niche for much better result.

When it comes to choosing affiliate programs there are generally three categories and they all come with their advantages and disadvantages.

A. High-paying, low volume affiliate programs

B. Low-paying, high volume affiliate programs

C. High-paying, high volume affiliate programs

High-paying, low volume affiliate programs

These are web hosting and software related programs, they are best for targeting a B2B audience

Low-paying, high volume affiliate programs

These affiliate programs are best for targeting consumers. Konga and Jumia affiliate programs fall into this model.

High-paying, high volume Affiliate programs

These are credit cards, loans, and gambling related offers. These affiliate programs are for really experienced marketers with deep pockets, you won’t make it here as a beginner.

In other to find an affiliate products to promote, you can simply enter the name of the product on Google example “Jumia affiliate program”.

Affiliate Marketing jumia Program


Alternatively, you can decide to join affiliate networks and research for products to promote.

I know you may be wondering, what an affiliate network is?

Well according to wikipedia, an Affiliate Network acts as an intermediary between publishers (affiliates) and merchant of affiliate programs. It allows blog owners to easily find and participate in affiliate programs which are suitable for their website or blog and thus generate income from those programs. Source: Wikipedia

Affiliate Networks you should try out are;

However, the above affiliate networks are not Nigerian programs so in other to receive or withdraw your funds in Nigeria with the above affiliate Networks, you’ll need to have a Paypal or Payoneer Account.

Opening a Payoneer bank account is not a problem at all but for Paypal, you need to follow these steps to withdraw your funds in Nigeria.

Step 4: Create quality content

The interesting thing about a quality content is that the information will help users solve a problem. So you should go the extra mile to source for information and make your content superb. This can also mean you purchasing the product, using it yourself first and then give reviews about it.

Below are 5 types of contents for affiliate marketing that you can strategically use when promoting your affiliate links.

A. Product Reviews

One of the fastest and easy way to create a content for affiliate marketing is to create a product review articles. In the article, you can share your likes and dislikes about the product(s) and your recommendations as well.

You should endeavor to give an honest review about those products you’re promoting because that is how you build trust fast with your audience. It shows them that you’re interested in solving their problems rather than trying to just sell something you claim is absolutely perfect when it is not so you can gain.

Even when you share things you don’t actually like about a product, also share workarounds to minimize them. That is to say why the product’s disadvantages is not a priority to you and why it shouldn’t be for your readers as well and also the product(s) top benefits that makes the drawbacks insignificant.

See an example of a product review content here

B. Case study

Product review article that explains why you love a tool or product is quite good. But what do you think about sharing the results you got after using the tool or product? I think that is even better.

For instance, let’s say you want to purchase a product and you read a product review from your favorite blogger that says the product will help increase your sales. And on the other hand you happen to land on another page that shows how he or she grew his/her sales by xx% after using the product with a proven before and after photo.

Which one will you actually believe more?

The truth is that most of us will go for the latter. Therefore, if you or a close relative (friend) have had a success story with a product you’d like to promote, share it.

Here is an example of a case study content

C. Tutorials

Case study contents are good but it could be a lot more better if you can share tutorials and the exact steps you took to create something.

For instance, If you’re able to design a blog from start to finish within a few minutes, you can share with your audience what tools or products you used to create it.

You know human brains can actually remember more through images and videos. So Add video tutorials together with your articles to make the content more engaging. Also don’t forget to use your affiliate links while making this video(s) too.

D. Product comparison

Instead of creating one blog post or video for different products you want to promote, you can just give reviews about multiple products at the same time.

However, you should know that this type of content strategy works well when you know what products your audience or customers are researching about.

Here is an example of a product comparison content

Step 5: Drive traffic to your affiliate links

There are basically four ways you can get traffic to your affiliate links;

  • Paid Search Advertising (PPC)
  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Email Marketing

a. Paid Search Advertising (PPC)

Paid search is also known as pay per click and it is a good strategy to drive traffic to your affiliate links because once you start paying, you’ll start getting traffic.

But when you stop paying, you won’t have any traffic to your affiliate link.

Both search engines and social media offer PPC advertising services that will bring out the visibility of your contents and products.

I’ll recommend you to only engage in paid search if you are promoting products or services under the “High-paying low volume affiliate programs”.

Why did I say so? Because the benefits of getting traffic through paid search outweighs the cost. If you pay for the adverstising services and no one clicks on your campaign, you won’t be charged either, that why it is called pay per click (PPC).

b. Social Media Marketing (SMM)

Social media can be a good source to drive traffic to your blog or website. Moreover, if you have built a larger presence on social media, you can rely on it for steady traffic to your blog.

If you visit some websites, you’ll see some followers and subscribers to the social media page.

Like for example the picture below shows a typical sample of a social media marketing of a website.

You can actually build your audience from any of the social media platform of your choice and promote your blog or website.

Actually for you to start affiliate marketing in Nigeria, you don’t mean you must build thousands of audience before you start making money online.

All you have to do is to start somewhere and gradually your audience will grow.

Although social media is good, you need to incoporate a paid advertising strategy for consistent traffic. The traffic will result in a spike of hope at the very beginning and then a flat line of nope at the ending.


Affiliate marketing through social media

Because of this reason, I won’t advice you to only rely on social media traffic.

c. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the best strategy for driving traffic to your affiliate links.

This is because SEO gives consistent traffic to any blog or website that is fully optimized for search engines without paying a dime for it.

However, in other to get consistent and growing organic traffic from search engines, you need to do keyword research and know the estimated monthly traffic. This will enable know how many audience you may generate from those keywords.

You can use Google keyword planner which is a free tool for researching keywords. Furthermore, for Affiliate websites or blogs, there are keyword modifiers to consider when doing your research. They include “Best, top, Vs, Review” etc.


Google keyword planner tool

Another way to get keyword ideas is research on your competitors and find out the keywords that brings traffic to their affiliate links.

What you should then do is to write a far much better quality content than thiers in other to get good rankings.

In addition, not only quality content is needed to rank higher or outrank your competitors for certain keywords. In other for you to get to that level, you need to do off-page seo which is known as link building.

You can do this by offering to guest post on related blog, blog commenting, asking for backlinks etc.

d. Email Marketing

This is a digital marketing tool used to make visitors drop their email address before exiting your blog or website.

Email Marketing affiliate program

Email marketing is a direct and effective method of connecting with your audience, creating good relationships and turning them into customers after their first visit.

Those email addresses collected will be sent good stuffs about your blog or website that captures their interest and make them to return.

For you to use this method, it has to part of your content strategy from day one. There is a tool you’ll incoporate on your website that helps with lead generation and email marketing automation.

This means that this tool will send emails automatically in sequence once a new lead is acquired on your blog or you create a new content.

Zoho campaigns can help you start building your email marketing list and even reach out to your leads while keeping your leads stored safely in your Zoho Dashboard.

To use Zoho campaigns to build your email list sign up first and then search for “Zoho Campaigns” on your WordPress Dashboard Plugins area, then install and activate the Plugin.

Step 6: Getting Clicks on your affiliate links

Just because you have an amazing piece of quality content that is ranking well doesn’t guarantee that people will definitely click on your affiliate links.

There few other things you have to consider to get those clicks;

a. Link Placement

For you to get clicks on your affiliate links, you need to place them where they’ll be visibile to your readers.

Placing your affiliate links at the bottom of your article isn’t going to get them clicked because most readers don’t even scroll down to the bottom of an article.

Another one is trying to make every word a link in your introduction which will make the content look spammy.

You need to create a balance in your article while placing affiliate links, try out the method below.

b. Context

When placing your affiliate links within your context, they should look natural and not spammy like I said earlier.

Assumming you are writing an article about the best Android Phones in Nigeria that are under N40,000 and specifications.

You shouldn’t be trying to force your affiliate links on your introduction like this;

Today I’m am going to review the best android phones in Nigeria that are under N50,000 and specifications. It looks very spammy.

Consider writing your content rather.

Today I am going to review the best android phones in Nigeria that are under N50,000 and specifications.


Infinix and


c. Callouts

You can use callout buttons, boxes, and tables to get the attention of your blog reader and make your articles more skimmable.


Call out box for affiliate marketing

This is an example of a callout box.

Step 7: Convert clicks to sale

In affiliate marketing Business, two conversions must take place.

The first is the click to the merchant’s product page, this is done on either from your blog or anywhere your affiliate link is visible. You’re 100% in control of this.

While the second is the customer actually purchasing the product, in this case, you are not in control rather it is the merchant.

To know whether your affiliate marketing program converted those clicks, you should;

A. Check for Income Reports

If other affiliate marketers are making good money from a product you want to promote, that means the product is converting well.

B. Ask Questions

Most affiliate marketing programs have affiliate managers attached to them. Join, get accepted and ask the affiliate manager some questions.

C. Use common sense

In other words, if you feel that some affiliate programs won’t convert well then don’t promote it.

Best Affiliate Marketing Programs in Nigeria

There are several different affiliate marketing programs you can join in Nigeria depending on your market interest and niche.

Below are the list of the best affiliate marketing programs from my research for any beginner in Nigeria;

  1. Jumia affiliate program
  2. YuBoss Konga affiliate program
  3. DealDey affiliate program
  4. WaksNow affiliate program
  5. Web4Africa affiliate program
  6. WhoGoHost affiliate program
  7. Bet9ja affiliate program
  8. PayPorte affiliate program
  9. TravelStart affiliate program
  10. VConnect affiliate program

Some of these affiliate programs requires you to meet up with certain criteria before you become approved to make use of their affiliate marketing links while some don’t.

So I can’t actually tell you which ones among them will accept you, just try signing up for any of them and know yourself.

I know of Jumia or Konga, your application can be approved and you become one of their affiliate marketer but that doesn’t guarantee revenue leveling up if you don’t have what it takes to start affiliate marketing in Nigeria.

An affiliate program that may require you meet some criteria like traffic and authority before you get approval is ClickBank.

So whether one of these affiliate programs gives you approval or not, what matters is to make sure you have what it takes to generate leads and sales before applying for the program. Because no company will give you commision without any sales.

So let me give you some links to the above best affiliate marketing programs in Nigeria to join.






Common Mistakes Most Beginners Make

The mistake most affiliate marketing beginners make is looking for money without actually putting in the work. We all do know that genuine money doesn’t come easy without you working for it.

That is why most people find rael business boring and difficult. Most bloggers fail because of impatience.

While most people are looking for a get rich quick scheme in other to get money fast, they just end up being scammed.

Most times you may work and work and no return, you quit. That’s not how big business owners do. You have to persevere.


To crown it up, you need to develop a strategy that works well for you because affiliate marketing is not a get rich quick scheme.

This business is something that requires patience, dedication and hard work to succeed.

Explore this guide to learn how to start affiliate marketing in Nigeria and succeed

Join the best affiliate marketing programs in Nigeria and write a quality SEO content to gain traffic.

Start off by promoting one affiliate product to see what works well for you and your audience.

Remember to share this post with friends and give us feedbacks with the comment section below Thanks.

Likeshare button

yout 300x87 1

👉 Open a free USA bank account from any country in the world and perform Online transactions

Copyright Warning!

We work really hard and put a lot of effort and resources into our content, providing our readers with plagiarism-free articles, original and high-quality texts. Contents on this website may not be copied, republished, reproduced, redistributed either in whole or in part without due permission or acknowledgement. Proper acknowledgement include, but not limited to (a) Proper referencing in the case of usage in research, magazine, brochure, or academic purposes, (b)"FAIR USE" in the case of re-publication on online media. About possible consequences you can read here: What are the consequences of copyright infringement? In an effort to protect our intellectual properties, we may report your website to Google without prior notice and your website be removed from search engines and you may receive a strike. All contents are protected by the Digital Millennium Copyright Act 1996 (DMCA).

8 thoughts on “Best Guide To Start Affiliate Marketing In Nigeria 2020

  1. Exchange your perfect money for Naira at it’s fast, secure, and available 24/7. You can also earn money by referring others to us via our affiliate referral program. Get started today by signing up via the link below247xchanger is Nigeria trusted digital exchange company. Visit today and register. A trial will convince you.

  2. Thanks for writing such a great guide! I completely agree that choosing and sticking to a niche is important. I typically earn on travel affiliate marketing because the commission for selling plane tickets is high. And people also travel more than they buy phones and freelance services.

    So in my experience, Travelpayouts is a good affiliate to start with. They are very easy to use. I figured the website out in no time at all. Travelpayouts also saves me a lot of time because on their platform I can join many-many affiliate programs like Booking,, GetYourGuide, RentalCars, and so on. I can’t even remember how many affiliate programs they have but I think it’s more than 60! And I can join all of them and start making money in just 1 click! How cool is that!

    Anyway, thanks again for the article and do check out

Leave a Reply

Your email address will not be published. Required fields are marked *

WhatsApp Us
Need help?
Hello!! How can we help you?